Essential Tools Used In SEO Analysis

A business in order to remain at a competitive edge needs to take the help of SEO experts. In order to compete with other businesses in the SEO industry, it is crucial to work with nice selection of SEO tools. Vancouver SEO company feels that working with the best tools can help a business to look out for new opportunities, diagnose issues, and optimize the website. Moreover, proper SEO analysis of a site can help a business to learn how their site is doing and also gain insight about the competition level.

Understanding SEO Analysis

When you are searching for a business, you will come across numerous websites which are operating under the same niche. Among them not all businesses pops up within the first page of SERP’s. Only a few of the websites are able to rank. Hence, in order to help a site to rank, most businesses take the help of SEO. SEO can help search engines to find a site operating under the same niche. However, one major question that might pop up across one’s mind is the type of tools that needs to be used.

In case, you don’t want to hire any Vancouver SEO company for running a website analysis, you can easily do that. This is because various SEO analysis tools are available in the market that one use according to their need. SEO analysis needs to be carried out through the help of certain tools. Basically, it’s a tool that helps marketers to learn about a site’s ranking and looking out for supplicated content, URL’s, inbound links, and more.

Various Tools

In this blog below, you will come to learn about some essential tools which can help with SEO analysis.

For SEO, one gets to see six essential types of tools. For example, there are tools for

  • Keyword Analysis
  • Ranking
  • Link building
  • Content Idea

SEO experts can use any category of tools. However, it has been seen that most SEO companies use the following tools.


A SEO company in Vancouver can make use of this freemium tool in order to gain an instant website review. This tool covers various sections such as Marketing Checklist SEO, Local, Visitors, Usability, Mobile, and more. It provides opportunities for optimization.

Moz Pro

Usually this tool is available for 30 day free trial and then one need to buy it. it offers a collection of research tools that provides resources in relation to ranking of a business.

SEO Site Checkup

It is an important SEO analyzer tool that analyzes a site by carrying out 45individual checks across various categories. it provides a score for a site and covers seo issues, social media engagement, mobile usability and more.

SEO Report Card

A SEO company often makes use of this tool in order to analyze their website and consider where it falls short against others. It provides report on link building, trust metrics, rank analysis, on-site analysis, and so on.

Site Auditor

This tool forms an important part of Internet marketing. When this tool is run, it provides a summary of its finding, such as site visibility, meta data, content, links, and more.

These are some basics tools which are used by Vancouver SEO company in order to analyze a site. proper tools can help a site to rank better.

SEO Marketing Can Help Businesses Generate More Revenue

SEO or search engine optimization has taken the marketing world by storm as never before a phenomenon had brought about such changes to the industry. If rightly planned and executed, SEO can not only help you to increase sales and get more revenue but it can double and even triple your profits. Here are some ways in which you can generate more revenue through SEO:

seo marketing

Make It a Part of Your Business Plan

Business owners will tell the effort that goes into earning the revenue from a venture, big or small. A major reason why most business owners struggle with this is because SEO is often underestimated as a business plan. There are many SEO tactics that can encourage more people to visit your website and come across information about your business through content. New trends and ideas that your competitors are using and the way that the target audience is reacting to them: all these must be understood properly and steps must be taken to make sure that your SEO marketing strategies will get the result you want them to.

Use Keywords Intelligently

With good SEO, you can rank for almost anything. However, this will depend on your use of keywords which must be intelligently chosen. For instance, if you are the owner of a jewelry store, instead of just attempting to improve your rank for “best jewelry shop” you can also use keywords such as “best diamond earring store”, “best necklace shop” or “best gold jewelry shop” etc. You change the name of the location used in your keywords slightly to make sure that you cover a significant number of them.

However, make sure that the keywords are not too vague and written just for the sake of marketing. Search engines have become smarter and can see through these typical marketing techniques.

Rank Better than Your CompetitionSEO marketing toronto

Most business owners will agree that the only thing stopping them from getting more revenue is the presence and popularity of their competition. So how do you rise above your competition? Your digital presence can help in this. SEO marketing can be used to improve your rank and make sure that you are ranked above your competition. So, when a potential customer does a keyword search, it is your business website and not a competitor site which will come up first, thus increasing your chances of getting hired.

Content Marketing is Important

Lastly content marketing has become very important in the digital world. You must have heard the phrase “content is king” and you will find this to be true in all respects. Most people nowadays want to take all the advantage they can of the information available to them on the internet. They will try and find as much they can find about the service they are to hire or the product they are to buy. This is where informational content comes in use. It must be ensured that the content is not stuffed with keywords and has relevance to the product or service in question.