Essential Tools Used In SEO Analysis

A business in order to remain at a competitive edge needs to take the help of SEO experts. In order to compete with other businesses in the SEO industry, it is crucial to work with nice selection of SEO tools. Vancouver SEO company feels that working with the best tools can help a business to look out for new opportunities, diagnose issues, and optimize the website. Moreover, proper SEO analysis of a site can help a business to learn how their site is doing and also gain insight about the competition level.

Understanding SEO Analysis

When you are searching for a business, you will come across numerous websites which are operating under the same niche. Among them not all businesses pops up within the first page of SERP’s. Only a few of the websites are able to rank. Hence, in order to help a site to rank, most businesses take the help of SEO. SEO can help search engines to find a site operating under the same niche. However, one major question that might pop up across one’s mind is the type of tools that needs to be used.

In case, you don’t want to hire any Vancouver SEO company for running a website analysis, you can easily do that. This is because various SEO analysis tools are available in the market that one use according to their need. SEO analysis needs to be carried out through the help of certain tools. Basically, it’s a tool that helps marketers to learn about a site’s ranking and looking out for supplicated content, URL’s, inbound links, and more.

Various Tools

In this blog below, you will come to learn about some essential tools which can help with SEO analysis.

For SEO, one gets to see six essential types of tools. For example, there are tools for

  • Keyword Analysis
  • Ranking
  • Link building
  • Content Idea

SEO experts can use any category of tools. However, it has been seen that most SEO companies use the following tools.


A SEO company in Vancouver can make use of this freemium tool in order to gain an instant website review. This tool covers various sections such as Marketing Checklist SEO, Local, Visitors, Usability, Mobile, and more. It provides opportunities for optimization.

Moz Pro

Usually this tool is available for 30 day free trial and then one need to buy it. it offers a collection of research tools that provides resources in relation to ranking of a business.

SEO Site Checkup

It is an important SEO analyzer tool that analyzes a site by carrying out 45individual checks across various categories. it provides a score for a site and covers seo issues, social media engagement, mobile usability and more.

SEO Report Card

A SEO company often makes use of this tool in order to analyze their website and consider where it falls short against others. It provides report on link building, trust metrics, rank analysis, on-site analysis, and so on.

Site Auditor

This tool forms an important part of Internet marketing. When this tool is run, it provides a summary of its finding, such as site visibility, meta data, content, links, and more.

These are some basics tools which are used by Vancouver SEO company in order to analyze a site. proper tools can help a site to rank better.